If you give yourself forever to get things done they don’t get done.
That’s one of the most important productivity secrets you’ll ever learn. Limit time – bang it out – move on to next. Revise and improve the product later, continually.
It doesn’t matter what the “product” is – an ad campaign, or a full blown home-training course.
Dan Sullivan teaches in his 80% Solution that no matter how much planning you do, or you don’t do, the “product” you create will be about 80% of the way there.
Set up that ad campaign even if the details aren’t perfect – they won’t be. Getting that ad up is 80% of the way, even if the ad copy sucks.
Get that landing page setup even if your headlines and copy are not much better than place-holding filler – that’s still 80% of the way there.
It’s tough to sell a product without giving the prospect a sense of urgency – and it’s tough to accomplish **anything** without imposing that sense of urgency on yourself.