Desperation almost never results in success – it puts off a subliminal stench everyone smells and runs from – people aren’t just “not buying” from you, they’re running away.

This is why the most powerful selling doesn’t feel like you’re being sold.

Don’t enter a selling situation – that includes writing copy – with any attachment to outcome.  Enter the situation with a truly “take it or leave it” attitude and watch the results.

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