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GOP #3: I Seek Out Leverage

Now there are obviously all kinds of different ways you can use leverage with Internet Marketing.  You can use other people’s lists, for instance, but most often that’s when you are promoting your own product. Instead, ABB leverages other people’s work in product...
Free Plugins Reduces Page Load Time

Free Plugins Reduces Page Load Time

I’ve spent a full week re-designing and re-writing the copy for the Affiliate Black Book site. The good:  love the design and the copy is tight. The bad:  Dude, your site takes FOREVER to load on mobile. My buddy Jon Nastor checked it out on his mobile device...

Hunter S. Thompson on the meaning of life

I’ve never read any of Hunter S. Thompson’s works.  I watched Fear and Loathing in Las Vegas years ago, and never had any desire to know more about the guy. Below is a letter I found, and read, from Thompson to his friend seeking advice on “the...

J Peterman

“Obviously used, look at the cleat marks.  Only $3000.00” You know that Elaine worked as a copy writer for J Peterman on Seinfeld.  But you may not know that J Peterman is a real business, with some of the best copy around. Amazing to me, and maybe to you...

Big Traffic, So What

In Texas there’s a saying that goes like this – “Big Hat, No Cattle” When it comes to making money online this is like that. I could not care less about big numbers when it comes to traffic. The smaller the keyword lists involved the better,...

Selling With Stories

Good stories sell and great salepeople tell 'em. 5 Keys to Great Storytelling: Lessons from Barbara Corcoran (of Shark Tank fame) is a worthwhile read.

Marketing vs Selling

What’s the difference between marketing and selling?  Aren’t they pretty much the same thing? Um, no. Marketing is a set of processes for creating, communicating and delivering value to a customer. Selling falls under the communication set of processes....

small-time think stop

FACT: The affiliate marketing how-to market is dominated by un-creative small-time thinking. And it’s killing you. If I had REAL magical powers here’s what I’d do (at least as far as teaching Internet marketing goes) . . . I’d clear...

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