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What’s the difference between marketing and selling?  Aren’t they pretty much the same thing?

Um, no.

Marketing is a set of processes for creating, communicating and delivering value to a customer.

Selling falls under the communication set of processes. Good selling is about identifying customer needs and communicating the solution in a way that prompts action because the customer sees the value on their own.

I don’t know who proper attribution belongs to but “The aim of marketing is to make selling superfluous.”

Meaning, great marketing doesn’t require high pressure selling at all – great marketing doesn’t even require a sales pitch.

This is why pre-launch formulas have become popular – the “marketing” established before the actual launch do the selling.  This is much different than having a cold prospect show up to a sales pitch.

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