What’s the difference between marketing and selling? Aren’t they pretty much the same thing?
Marketing is a set of processes for creating, communicating and delivering value to a customer.
Selling falls under the communication set of processes. Good selling is about identifying customer needs and communicating the solution in a way that prompts action because the customer sees the value on their own.
I don’t know who proper attribution belongs to but “The aim of marketing is to make selling superfluous.”
Meaning, great marketing doesn’t require high pressure selling at all – great marketing doesn’t even require a sales pitch.
This is why pre-launch formulas have become popular – the “marketing” established before the actual launch do the selling. This is much different than having a cold prospect show up to a sales pitch.