Okay, we know the value of our time and that it’s important to use our time wisely. For General Operating Procedure #2, we add that we need to spend 80% of that valuable time Selling And Marketing.
This principle is one that X adopted from a book by Michael Masterson titled “Ready, Fire, Aim”. In this book on entrepreneurship, Masterson explains why selling is your first business priority and the one thing you should never stop doing.
Ready, Set, Market!
That means 80% of your time should be spent on selling and marketing. Well, I would venture to guess that anyone who has tried affiliate marketing or any other internet marketing model may need to work on this one.
Why do I say that? Because too many of us are really good at starting things, but not so hot at finishing. As in, we like to try new programs, new themes, new plugins, new niches, new ways to drive traffic, new… you get the idea.
We’ve made a great website, put a lot of work into getting it “just right”… and then we sit back in our Field of Dreams, with a “if you build it, they will come” mentality.
ALL that stuff is in the “starting” category. And if it sounds a little too familiar to your situation, then think about this:
And that’s where selling and marketing come in. They are in the “finishing category”.
80% Selling And Marketing Means Only 20% Building
If we spend 80% of our time selling and marketing, then that means we should only be spending 20% of our time building new stuff, or whatever else needs done. Yeah, I know the percentage is obvious, but think about it.
Don’t most of us do just the reverse?
So again, we try new stuff, and spend a lot of time starting new projects. We build a great new site we just know is going to be a real attention grabber. But the internet is a big place, so expecting people to show up because we built a really neat site on a great subject is a tad overly optimistic. We need to sell our so-called field of dreams to people.
More importantly, we need to market THEIR dream to them.
And THAT’s when we get paid, when we FINISH our project by selling and marketing it. That’s where the money is, and until we make that one of our business principles and APPLY IT to our business, then we’re cheating ourselves out of income.
80% of your time on marketing and selling; that’s a GOP to get you where you want to go.