I’ve spent a full week re-designing and re-writing the copy for the Affiliate Black Book site.
The good: love the design and the copy is tight.
The bad: Dude, your site takes FOREVER to load on mobile.
My buddy Jon Nastor checked it out on his mobile device and he concurred. A 10-second page load-time doesn’t cut it.
He suggested I try a free WordPress plugin called “WP Smush”. Basically WP Smush compresses image files, using their servers, without sacrificing image quality.
What happened? Using http://tools.pingdom.com my load time was 8.5 seconds before installing WP Smush and after . . .
2.94 seconds! Wow!
I haven’t tried the “Pro” version. This isn’t a pitch for that – but page load speeds matter and this plugin has done the job.