Affiliate Xponential

Front-end products, or offers, exist for the purpose of bringing people in. They pay for, or monetize, traffic generation. Most products promoted by affiliates are . . . front-end products – traffic generators for someone else. Smart affiliates understand this....

Marketing vs Selling

What’s the difference between marketing and selling?  Aren’t they pretty much the same thing? Um, no. Marketing is a set of processes for creating, communicating and delivering value to a customer. Selling falls under the communication set of processes....

How to Choose Your Business

Suzanne asks . . . “I’m going through and implementing an e-com business and working thru and implementing an e-mail mkt/affiliate mkt business side by side. Should I totally focus on one or the other first? or is it ok to work side by side?” Great...
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