You may be shocked by your page load speeds. I was.
They matter because:
A) Slow loading pages may cost you visitors, which cost you sales.
B) Page load speed plays a role in search engine ranking.
You can test your page speed here:
My scores were not good. I started with 42/100 on mobile and 54/100 on desktop.
I installed one free WordPress plugin and improved those scores to 66 and 73 – a great improvement that took less than 5 minutes.
You’ll find the plugin here:
All the best to you – John
PS – For a baseline comparison here are the scores a few well-known sites.
Adwords.Google.com scores 65/100 and 82/100
Facebook.com scores 49/100 and 90/100
Apple.com scores 64/100 and 79/100
Ebay scores 57/100 and 87/100
Amazon scores 69/100 and 70/100