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Do you bet on the favorite? Or do you bet on the field?
Most of the time the field is going to win that bet.
Yet, if you’ve got just one shot you go with the best odds, right?
Consider that concept and then apply it to A/B
split-testing.
Just because version A produces a better result than version
B, it doesn’t mean that version B didn’t do a better
job of converting those visitors it *did* convert.
Ponder this: Ford decides to put out 2 colors of cars; black cars and white
cars. Because they sell more black cars than white cars
does that mean there isn’t a market for white cars and
they should just stop making them?
No. It’s likely they will sell more TOTAL cars by selling
both options.
It’s the same logic that has taken a variety of brands
of toothpaste, or mouthwash and expanded shelf space to
now include multiple versions of each of those brands.
You have toothpaste with fluoride and without. You have
a half-dozen flavors. Some promise to whiten teeth and
some promise to freshen breath.
So why is having multiple versions of ads, or landing
pages any different?
Can there be only one?
It’s one thing if an ad just bombs; it’s another thing if
it’s producing a respectable result – just not THE BEST
result.
What are your thoughts?
More information coming . . .
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