… “Rights” is like an unenforced law and “Label” just sits in the middle to help it sound fancy.
Honestly, if you could do this would you sell it as PLR or would you sell it as your own product just yourself?
When I say Private Label Rights include resale rights and master resale rights in that too.
You know once when I did one of my first promotions I had created the best bonus and guide there was for the product I was promoting.
Some people actually suggested “Dude you should sell resale rights for like $67!”
Uh huh.
You mean sell my unique selling proposition?
You mean sell the thing I had busted my ass making to some people who would then become my competition?
You mean sell you my “product” (and my bonus WAS a product in and of itself) for a few hundred bucks if I’m lucky instead of letting it make me $1500 to $4000 a month for months to come?
You mean you think I’m a dummy?
I am a dummy sometimes but not that day.
And if you think you’ll just make your own then and compete with me what difference does it make when what I’d then have to do is make my offer even better and kick your ass which is THE SAME THING I’d have to do to beat my competition I sold PLR to? (come to think of it I could do that, which is take your money selling you PLR and kick your ass later anyway but I’m too lazy and I don’t like to fight)
You can’t just do something because you’ve heard it makes someone money. It may not make YOU money. It may not fit YOU or you may not fit IT.
You have to look at what you’re doing.
Beans may be a great source of protein and be good for you but are you gonna eat it before you go to church?
Lesson learned: Most people don’t know what they’re talking about but pretend they do because they want to seem like they do so that they can be “in” and they don’t look at the big picture.
Those people were just parroting the big thing in internet marketing at the time (and still is in a way – just look through WSOs at the Warrior Forum and see how many posts you can find asking if there is PLR or MRR)
Buying and using PLR…
Only if you could determine that limited by your resources, market (sometimes the market is greater for internet marketers wanting to buy some PLR in some niche just because it’s PLR than there is normal people who want to actually buy this information – doh – in THAT case it’s a good idea for YOU to SELL it) or disposition you would be unable to reach more people by selling it for yourself than selling it as Private Label Rights to a bunch of lazy or ignorant people making some short term money.
Besides, PLR is so hard to keep track of for most people if you find out that a product someone sold to you is common, available to anyone PLR what’s to stop you from selling it.
No one would know.
What would you if the original creator contacted you and said “Hey, are you a customer that has the rights to sell this? What’s your name I want to look you up” and you don’t comply – what are they gonna do?
And if you need to change PLR why buy it if you get it as-is from someone for free or low cost and know it’s PLR you could change that.
This is what goes on so think about that before you buy PLR no matter how good someone says it is.
If everyone else has it or can get it you can usually forget it.
Public Domain can very often be a better route to take if you can find content for it in your niche because it’s not as used up since people don’t want to dig it up and it’s free and often not common. which makes it better than PLR and you’d have to edit PLR also anyway so in that sense it doesn’t make a difference.
PLR or resale rights or master resale rights may have it’s place when you strategize if it fits and makes sense with your overall action plan and is GOOD (like when X used PPC Scare Tactics as a bonus for the Affiliate Black Book - but unless I’m mistaken very very few resale rights was sold of that and he may even had approached the guy for resale rights in private, which is something you could do instead of buying the same junk everyone else is) but I suspect most PLR gets trashed and doesn’t do anyone any real good anyway. At the very least join a quality PLR membership that delivers out-tasked content to a limited number of people or out-task your own.
- Sancho
{ 1 comment… read it below or add one }
Agreed.
I have probably *invested* thousands into PLR. I have never made a dime from any of it directly. Almost all of it is junk – not all, but most of it.
The lesson to learn is that it’s targeted at people hoping to make a lot of money while doing minimal work. I raise my hand as a sucker who’s fallen for it time and again.
It doesn’t work – not without investing work.
I should clarify that it isn’t that one couldn’t make money with PLR – you could. I learned long ago that marketing makes money, not products. Good products spread the word. Good products minimize refunds. But you can sell a product that doesn’t exist (highly NOT recommended) and make money.
I have received the most value from PLR by using it as bonus material that adds value to something else that’s already valuable on its own.
Resale rights, when limited, I have had better luck with.
Most all resale right products I’ve invested in have at least returned the investment if not better. Still, resale rights are no guarantee of a better product than PLR – but generally the quality is higher.
But . . . and this is a BIG but, attempting to put that type material on Clickbank with a canned salesletter does not work. Again, these products usually work best as bonus material – which as an affiliate you should look out for.
Master Resale Rights? Never. Stay away. It’s something designed to make someone, who isn’t you, money.
Oh, I’d also caution selling resale rights products where the seller of the rights insists on buyers downloading through THEIR SITE.
You’ll make some money, but THEY’LL have your customer.
I once spent 2 days setting up a resale site for “Site Stealer” only to discover that everyone ends up on someone else’s site. Basically, that’s paying to be an affiliate.
To save yourself money, DO NOT buy any PLR or resale right material for markets you kinda, sorta think you might want to get into some day.
The odds that you’ll ever use it are next to zero.
Only buy rights when you already have an existing offer that works and you want to add some value to give you an edge. I find that’s generally good advice in my business – don’t buy tools or products on a whim; know what you need and buy what fits that need only as you need it.
I have likely wasted 10′s of thousands of dollars learning that lesson.
It should be noted that I bought complete rights to PPC Scare Tactics. No one else has the right to sell that product, including the original author.
One more thing . . . aside from PPC Scare Tactics I have NEVER bought resale rights/PLR to any piece of software that wasn’t damaged goods beyond repair.
My first big IM purchase was the Mark Joyner Farewell package – unusable garbage. I wasted thousands on that.
That has held true with every piece of software I’ve ever purchased. PLUS, can you support it?
I’ve learned that software developers all wish they were info-marketers – for a reason.
Of course, I’ve wished I had supercool software making me money more than once too.
They’re different beasts to manage though and unless you have talent (and desire) when it comes to software and supporting it, I advise not.
All the best to you – X
You must log in to post a comment.