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On Second Thought

by X

During last Friday’s webinar I shared a new idea (not original to me) about including an email address in your Adwords ad so that people could send an email to optin.

Could save you some money on clicks and it would stand out as something different.

Worth a test, for sure.

But on second thought, the purpose of an ad is to get people who do not know you from point A to point B where they start to get to know you.

How likely is it that they’re going to send a blank email and optin to your list?

Not very.

Here’s a link to an article that discusses the likely-not-so-great-idea of including a phone number in your Google ads.

{ 2 comments… read them below or add one }

1 Ryan T 02/15/2013 at 2:03 AM

hi i’m confused about apostle membership. does the membership includes soda popper and blog popper? (and whats the difference between the 2? do they actually gets updated?)

2 X 02/15/2013 at 4:49 PM

Hi Ryan -

The membership (the current membership) includes both.

Blog Popper is an industrial grade piece of software, but it’s also more than most people need and not user friendly to the less experienced.

Soda Popper is a WordPress plugin that gives you the flexibility to cookie for 1, 2, or 3 links (there are tricks for more but don’t know why you’d need that).

Personally, I use Soda Popper daily and Blog Popper almost not at all.

As for updates, they’re good for now and I do have plans to update Soda Popper in the future but nothing imminent.

All the best to you – X

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