During last Friday’s webinar I shared a new idea (not original to me) about including an email address in your Adwords ad so that people could send an email to optin.
Could save you some money on clicks and it would stand out as something different.
Worth a test, for sure.
But on second thought, the purpose of an ad is to get people who do not know you from point A to point B where they start to get to know you.
How likely is it that they’re going to send a blank email and optin to your list?
Here’s a link to an article that discusses the likely-not-so-great-idea of including a phone number in your Google ads.