- Image by Getty Images via Daylife
Google has announced planned improvements to attribution tracking.
In other words, as it’s tracking stands now the last click before a sale gets the credit.
This improvement is intended to show a flow that may start with a search on an info-seeker term (which doesn’t get credit for playing a part in the sale) that ends up with a final search for a buyer-term (which gets credit for producing the sale).
This sounds good for Google or advertisers who are throwing lots of money around. Google will increase competition on broader search phrases by pointing to their role in ultimately producing a sale. People who throw lots of money around will say “See, if we hadn’t advertised here we wouldn’t have gotten to there.”
True . . . maybe.
Value to you and I as affiliates? If you’re really going to work the 4 Quadrants (see the Affiliate Black Book) then this could be a good thing. If not, then you’re probably going to end up paying Google for multiple ad clicks to produce the same sale. People are going to end up clicking on that buyer-term ad whether you’re running ads for info-seekers or not.
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