Thursday, June 20, 2013

From the category archives:

PPC

IMXFiles & Black Books Blog (Free Goodies)

“The Fastest Way To Start Making Money… NOW” . I’ve updated the products page with some new links to the IMXFiles preview PDF (You can get some good tips out of that but know it was a presell for the IMXFiles, which is no longer available) I’ve also added links to the IMXFiles blog content [...]

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Cheap Clicks

Cheap clicks = fools gold There’s a reason cheap is cheap – nobody wants it.  Except for the fool who thinks it’s worth something. Sure.  There are stories of buying some old “piece of junk” at a garage sale that turns out to be worth millions. But usually?  Junk is

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Attention All Affiliates :: Buyer Traffic

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Adwords and Squeeze Pages

A lot of people think Google hates squeeze pages – pages that go for the opt-in jugular. Generally, this is not true. The real question is, how hard can you squeeze? How hard *should* you squeeze? Brad Geddes’ testing shows that it depends on something hardly anybody talks about. See

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Stokes Marshall Call Notes and Comments

I just sat in on a teleseminar with Perry Marshall and Richard Stokes of AdGooRoo.com I’m not familiar with AdGooRoo.com so learning about them was interesting.  Essentially they *claim* to have a load of sophisticated data covering the paid search world, including who’s spending what, what people actually spend per

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Interesting? Yahoo Research Says . . .

Ignoring Google’s preferences, this is semi-interesting and not necessarily surprising research offered by our friends at Yahoo! What does this mean? In addition to being more knowledgeable, engaged and savvy shoppers, searchers use more online resources in their purchase process than non-searchers: 50% of searchers source customer reviews and ratings

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Working Buyer Keywords

We know the surest route to a profitable campaign is by focusing on “buyer keywords” – the specific names of products. This is no longer a well-kept secret and a part of the reason why I harp on secrecy. Loose lips sink ships. The end-around on this increase in competition

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The Battle Rages On

UPDATE:  I have one big, happy damn smile on my face today.  I finally cracked that Google code . . . (Edward is the name on the account) On Thu, Oct 21, 2010 at 7:17 AM, AdWords Support <adwords-support@google.com> wrote: Hello Edward, Thank you for your reply Edward. Thank you

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The Google Letters

I received my first-ever Google warning letter about two-weeks ago.  I’m posting it and the follow-up conversation. There’s a lot to be learned here.  I consider this required reading. The letter, and how I’ve changed my sites as a result, were discussed in the August 27th webinar.

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The Downside of Split-Testing?

Do you bet on the favorite? Or do you bet on the field? Most of the time the field is going to win that bet. Yet, if you’ve got just one shot you go with the best odds, right? Consider that concept and then apply it to A/B split-testing. Just

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