Adwords and Squeeze Pages

A lot of people think Google hates squeeze pages – pages that go for the opt-in jugular.

Generally, this is not true. The real question is, how hard can you squeeze? How hard *should* you squeeze?

Brad Geddes’ testing shows that it depends on something hardly anybody talks about. See what he says in this 1.5 minute video:

http://www.perrymarshall.com/mauidigital/?squeeze_pages

Perry (Marshall)

———–

X here . . .

This is the kind of thing that gets
people in trouble.

When Perry says “Squeeze page” you
and I picture something in our head.

“Oh, Perry Marshall says squeeze
pages are OK.  He’s the definitive
Adwords guy.  I can trust him.”

Not so fast, my friend.

First you need to go watch the video
to get a proper context.

Then you need to go to the eHarmony.com
landing page they’re using with Adwords.

What you’ll see is not what I’d call
a “Squeeze page”.

Instead what you’ll see is the type of
opt-in page approach I advocated using
in the Affiliate Black Book.

It’s more along the lines of using the
above the fold to appear as a squeeze
page with content below.

But there’s one more thing here -

eHarmony isn’t really going for an
optin – they’re offering a “free
membership” which is just a bit
deceiving because you and I know that
the real meat of the membership won’t
be free – they’ll give you enough to
find Mr./Mrs. Right but you’re going
to have to pay for the actual connection
(well, at least that’s how I’d imagine
it plays out).

Three points here:

1. A little wrong information can kill
you.  A squeeze page in the classic
sense will get you a low QS.

2. Take advantage of deceiving the eye
to attain the outcome you want.

eHarmony has everything on their page
that’s required by Google – yet is looks
like a squeeze page.

3. An optin doesn’t need to appear as
an optin.  Give away “free memberships”,
etc.

Think about it.

X

Related articles

• Why Is eHarmony So Successful? (psychologytoday.com)