I’ve been hearing a lot of bad talk lately about Google.

Specifically, the big thing now seems to be “Screw Google – Get on Facebook”

I’m no fan of how Google does some of the things they do, and if you’ve been banned by Google then they are probably not an option for most anymore – and yes, Google is not the only player in town.

But I’m also not a fan of Facebook as a user (I got a personal page there about a month ago) and I get offended and cringe at most of their ads – This is mostly the advertiser’s fault – I can make myself over 100 years old in my profile and I get the exact same ads. Whether I say I am 18 or 110 I’ll get the same ads that say “Women only looking for guys 18 to 35 like you” or “Women only looking for guys 65 and older like you” for the same product (I have also changed other parts of my profile to see what would happen and I usually get almost the exact same ads). I’m not a big believer in targeting by age *at least* half of the time but haven’t yet figured out whether I think this way because that’s how I personally feel because it happens to not work with me and I am abnormal or if indeed making a presumption about someone because of their age is a retarded thing to do. I’ll let you know when I figure that one out.

But here’s why I think that the advice that is going around is BAD.

They are basically telling people who put all of their eggs in one basket with Google and got screwed to put all of their eggs in one basket with Facebook, because Facebook gets 5 times the traffic Google does and has 1/20th the advertisers (which is probably going to change making that point of no affect) and that nothing works like Facebook and it’s the place to advertise. Bah!

Of course there are going to be some who do well on Facebook but why do they and what about all of those who don’t?

I’m not saying don’t use Facebook. I’m actually considering it myself.

But social traffic is quite different from search engine traffic where you can target people that you are 99% sure are looking for something specific.

Also, when you consider the evolved, fabricated attitude adopted by most Facebook users as opposed to most other social sites, that I have seen anyway (”Why are you trying to friend me! I don’t know you! Gasp!” or “How do they know I like animals! I’m being cyberstalked!”) you have a defense that is probably not worth trying to break through. Personally I would also avoid anyone under 22 to 24 in Facebook (until a year or two after college age) in most cases cause 95% of them probably aren’t going to buy squat but might click your ads anyway – if not report them as either offensive, repetitive or whatnot.

You should try more than one place for traffic and not rely solely on one even if Google can be seem to be bastards and even if Facebook does get 5 times the traffic and their clicks are cheaper. And to say Facebook gets 5 times the traffic is really pointless because when you use Google you target by keywords and in Facebook you target demographically, either way you need to narrow down who it is that is most likely to want what you have and when you target demographically and are dealing with people that you don’t know to be looking for anything you are being presumptuous at best.

Facebook may get 5 times the traffic of Google (so I’ve heard) but it is totally different traffic.

It’s a completely different animal and unless you have a lot of money to spend testing it or someone who has had some success who can eliminate the learning curve you may not have much luck but a lot of regret.

Here are my answers to some points I got in an email from some marketer today:

1. Facebook has way more traffic. Over 39 BILLION
page views a month

* It’s also very different kind of traffic not to mention the traffic is also not looking for anything and also a congregation of some of the most lame minds in the world.

2. He has been TARGETING his ads so that only
people who really want his stuff see his ads… duh!

* Well, that’s easy when you use the demographic features and it’s not that they really *want* to see your ads. This is not as effective as targeting someone when you know exactly what they are looking for.

3. Facebook is simple to use and fast, you’ll be
getting killer traffic in just a few hours

* No comment from personal experience but even on Facebook you might ideally have to spend $50 to $100 a day and “just a few hours” isn’t any faster than using Adwords.

4. Facebook ads are 1/4 – HALF the cost of
Google Adwords

* What does this even mean? Google keywords don’t come in just one price and you pay mainly according to the position you want to get.

5. Facebook loves affiliates and they love their
advertiser and marketers…

* Of course they do for the same reason Google does. Don’t make the mistake thinking ANYONE loves you because they only love you as much as you can stuff their pockets and Google doesn’t hate affiliates.

I’m sure Facebook can work for some, on some, with certain offers (although I have a hunch that since I have only ever seen almost always the same half a dozen ads rotating within the 3 ad spots on the right side of my Facebook profile that any successful campaign will be short-lived since it will become repetitive to the users it does pop up for – eiter they have already bought or will never buy) and while I’m not a big Facebook fan I’m not trying to piss on it as a way to advertise and make some money.

What I don’t like is that some of those who were singing Google’s praises two months ago and trying to deny some of the lies about the “slap” are now changing their tune to push this new Facebook fad to replace all other places where you can advertise.

Don’t just use Google and don’t just use Facebook. Use both and use others, too.

If you do plan on using Facebook and have no clue then you are more likely to have success with crap like Farmville guides or whatever it is they play there.

Advertising properly on Google is like going to a bank and asking people in line if they are there to cash checks.

Advertising on Facebook is like going to the supermarket and trying to sell apples. You’ll soon realize most are not there to buy apples and you have to figure out who it is that wants them so that you don’t get accused of harassment – and it’s not as simple as narrowing it down to the produce section or even hanging around where the apples are. You also deal with people who have way lower attention spans, are more jumpy, have managers walking around and a security guard that is only 30 feet away.

More people go to banks to cash checks than they do to supermarkets to buy apples.

But whatever you do don’t forget the basics about how people’s minds work and the Affiliate Black Book is not Google specific but can be applied to anyplace where there are people.

- Sancho

PS. Facebook is also compared to Google’s Content Network and I do suggest you try out the Content Network.

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Those who are not Apostles can have access to the Flash Video – Anyone can have access to this.

Apostles can go here for the flash video and audios.

I had been planning on uploading these but wasn’t sure there was enough interest.

Since there was a request on the original post I decided to go ahead and upload them.

These were taken from the Amazing Momentum Generator program.

- Sancho

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(I happened upon this article while looking for old posts by .X. on forums and thought it might interest you. The source is here.)

*** For FREE stuff look at the bottom of this interview.

Josh Hinds: John, thanks for taking the time to be with us here. Can you give us an overview of your background? What did you do prior to the path you’re on now?

John R. Barker: Sure. I joined the Air Force out of high school. I wanted to see the world and make money. I had a hard time being away from home and became pretty depressed. I was quite shy then – I lacked self-confidence.

I went to see a counselor who recommended I start reading. I discovered “How to Win Friends and Influence People” at the library and that really whet my appetite for personal development. From there I won numerous awards in the Air Force, including Airman of the Year and being selected for duty in the White House.

I spent nearly 4 years in Washington, DC and I had the opportunity to meet some amazing people as well as to do a lot of traveling. The whole experience taught me to raise my personal expectations and it really broadened my horizons.

After six years in the Air Force I knew I wanted more education. I graduated Magna Cum Laude from the University of Southern California. My high school GPA wouldn’t have gotten me into most state schools, so that was some big growth for me.

Based on my own experiences, I knew I wanted to help people who just needed a little push or spark to recognize their own potential.

Josh Hinds: Can you share with everyone what you do now? As well as touch on what you do with the other organizations that you work with please. In addition to your own coaching that is.

John R. Barker: What I do splits into a couple of related directions. First is my passion for personal development, for helping people succeed. I have been developing a program called the Amazing Momentum Generator for a few years now that incorporates the best Read the rest of this entry »

Attention: This is ONLY for those who did not buy Nanobloggers through X’s affiliate link but still want the case studies webinars. You can order below.

For more details on what this is about go HERE

People who bought nanobloggers through us get access to the nanobloggers case study webinars as a bonus. You can also buy this bonus if you haven’t done that. Use the buttons below.

Non-Affiliate Black Book Apostle members (open to everyone)

$50

Apostle Members (Go HERE to get this offer for only $25)

The webinars are planned to start between the last week of January and the first week of February. X will contact customers to let them know.

Thank you.

Sancho Read the rest of this entry »

If you’re using a public URL to drive traffic to using Adwords, you must now include the subdomain in the display URL. In other words – BlogSpot.com needs to become MyOffer.Blogspot.com Read more here

From .X.

This is excerpted from a post on Terry Dean’s Blog – it’s nothing new but even though most people know this they continue to make the same mistake over and over.

You can’t “try” Google Adwords this week, ezine advertising next week, and then joint ventures the week after.

The keyword I use there was “try.”

Currently I have two clients I would consider absolute masters at Adwords.

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Note: You can read this page to know what this offer is but if you want the offer and already bought nanobloggers (not through X’s link) you can go here

Latest update from .X.

The last thing I needed is another information product to digest.

That’s probably true for you too, so let me tell you who this message is for.

If it’s not for you, move on.

A)  If you’re looking for a traffic source other than Adwords (maybe you’ve lost an account or don’t want all eggs in one basket).

B)  If you’d like a system that will translate nicely to being outsourced.

Of course you can do it all yourself and should start that way, but this is a good system to outsource.

C)  Maybe you’re already considering this product but you’ve been on the fence waiting for a sweet offer.

http://www.imxfiles.com/nano-aw1

The product I’m referring to is called Nanoblogger and I’m excited about it for the above reasons – and more.

“Peter S.” has influenced how I use blogs and what we do is similar in many ways.

I spent last Friday reading the product, part of Saturday working on how to apply it and some time this week on researching niches (he has an interesting approach using a tool I’d never heard of).

Next Monday I’m going to work on getting  the first site or two up with help from  Sancho – with the idea this will all be outsourced.

As you can see I’m putting time into using this program, evaluating where I’m getting hung and where you are likely to have trouble too and making plans to implement this in my own business (which means I have a high level of confidence this will work).

Here’s my offer – since this is a Clickbank product there’s nothing to stop you from stealing my commission – if money is tight, I understand.

But to give you a reason to *not* do that I’m going to offer a series of webinars – at least 2 and likely 4 – we’ll see what it takes.

I’ll share everything with you that I learn in this process, as well as ways that might improve on the methods of the course.

I think that’s a realistic value of at least $200 – but you must buy through my link.  (Of course, if I coached you one-on-one my time is worth $35,000 per hour – if I was motivated enough to lift my butt out of my Lamborghini

http://www.imxfiles.com/nano-aw1

Now, you may know my wife and I are expecting a new member in our family around the first of the New Year.

Because of that I cannot put exact dates on when the webinars will occur – we’ll *probably* start in January but I can’t make that promise.  I will promise we start no later than the first week of February.

I will share with you everything I put together to make this happen and increase the odds of this being a great investment for you.

If you’re interested in Nanoblogger, it has my full endorsement.

http://www.imxfiles.com/nano-aw1

All the best to you – X

PS. As far as bonus redemption, I will be contacting buyers who appear in my Clickbank stats. So unless you do not hear from me, you can assume all is good if you see affiliate=blackbook1 at the bottom of the Clickbank order page.

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On this 18th webinar on December 18th, 2009 we were joined by affiliate extraordinaire and Prosper 202 insider Nana Gilbert Baffoe.

Nana demonstrated Prosper 202 (there is a free version available that will meet the needs of most, so don’t worry, this isn’t a sales pitch)

Watch it here

- sancho

PS. After uploading the webinar I noticed it wouldn’t start. This should be temporary. Amazon is the video host and sometimes it’s stubborn and only streams small file size videos. The same thing is happening on other videos on this site, which were working, so I know this particular webinar is not the problem. Please be patient and try again later if no video shows. Read the rest of this entry »

There’s a WSO I just got recently.

It was so hyped it even became WSO of the day.

It’s supposed to be a super secret way of pulling in cash that no one or practically no one talks about.

In the book it says I am in no way supposed to quote or even paraphrase any part of the method because it’s top secret.

Otherwise I’ll be contacted by the powers that be.

OK, so what makes this method qualify as intellectual property?

See if you can figure that out.

It involves using a particular press release site.

Apparently practically no one, especially at the Warrior Forum, knows about it and uses it.

The method by which it is used is also a secret method that the author developed.

That it’s his and no one else knows about it. It’s his method and no one else has thought of it he says.

In a little bit we’re going to find out just how hard this is to figure out. Read the rest of this entry »

The kind of history that repeats itself.

This attitude seems timeless, so I’m posting it.

From .X.

I was a little surprised that Rosalind Gardner gave play to my Affiliate Marketing Sham report – I like Rosalind, but my style is a little ‘rough’ for her.

She blasted me in her blog today and we shall see if she approves my response.

If she doesn’t, here it is:

Hi Rosalind,

I appreciate your review of my tactics.  I’m always open to learning and as I told you in a personal email, your handbook was the first ebook I ever purchased; I highly respect your work and skill as a writer – you’re good.

Rosalind:  Using the word ‘Sham’ is an effective ATTENTION-GRABBER. The ‘Death of Adsense’ report and the Rick Jerk used similar attention-grabbing techniques. Yet, X may alienate some internet marketing students who are unimpressed that he hitches a ride on that bandwagon.

.X.: The use of reports has proven to be a highly effective list builder.  I understand you’re taking a pro/con approach here and it’s probably true that many are burned out on the great amount of content to decipher.  It didn’t play out as well as expected with certain audiences, but answering “Thank you for opening my eyes” emails has been gratifying and kept me busy.

Rosalind:  The mysterious ‘X’ persona enhances DESIRE to

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